Page 124 - KZN Top Business Portfolio 2018

EAST COAST RADIO

Boni Mchunu
www.ecr.co.za

KZN’S NO.1 FOR YOU the best drive presenter on commercial radio in the
country at the Liberty Radio Awards.
East Coast Radio is KwaZulu-Natal’s number one; for The station plays hit music from the late 80s to
hit music, for inspiring content, for updated information now and creates memorable moments that evoke
and for making memories. East Coast Radio is a brand emotions, connecting families to KwaZulu-Natal and
as energetic and vibrant as the people from the East the world.
Coast of South Africa.
East Coast Radio has weaved its way into people’s
ECR is the leading English commercial radio station lives. Annually the station stages some of the regions’
in KwaZulu-Natal, boasting a loyal listenership of biggest events and galvanises hundreds of thousands
over 1 million people (Oct 2017 – March 2018 RAMS). of listeners to care for the less fortunate through their
The station’s core audience comprises of both males CSI initiatives.
and females in LSM 7-10, aged 25 to 49 years, across
all groups. Just this May Durban’s promenade was transformed
into a breath-taking sea of people as over 30 000
East Coast Radio provides award-winning entertain- people participated in this year’s Discovery East
ment with massively popular shows like East Coast Coast Radio Big Walk. The annual event, which has
Breakfast with Darren Maule and East Coast Drive become a firm favourite with the people of KwaZulu-
with Bongani and Mags. It boasts KZN’s number Natal, sees walkers make their way along the
one Breakfast Show within the LSM 8-10 market and beachfront from uShaka Marine World to the finish at
ECR’s Drive presenter, Bongani, was recently named Moses Mabhida People’s Park.

f The Discovery East Coast Radio Big Walk 2018 saw over 30 000 people participate
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