Page 58 - KZN Top Business Women 2022 Powed by DRG & BusinessFit SA

do we create a website to showcase your footprint, Nureshka’s future goals for Shopli
NURESHKA VIRANNA, CO-OPERATIVE products or services, so that you are more are to grow this expansion into other provinces
FOUNDER AND DIRECTOR OF SHOPLI credible, you can get more business, and as well as internationally, to give the company
create brand awareness. When it comes to a stronger foothold.
an online store, we help take your products
URESHKA VIRANNA is the young, online to ensure they are easily accessible to On giving advice to women, or men for that
dynamic and vibrant co-operative- the consumer, so that this becomes another matter, following this industry or following in
founder and director of a company income stream.” her path, her recommendation is to never give
Ncalled Shopli. up. “There are always going to be challenges, so
Reflecting on her journey in this predominantly you need to take everything in your stride and
Shopli is an e-commerce and web design male-orientated technological environment,
agency, that, in this age of digital information Nureshka shares that her biggest inspiration keep on trying,” she says. “The thing is that if
technology, helps to take businesses online has been her business partner, Avilash Aniruth, there is a challenge you are facing, you should
and become more visible in this space. who has operated his marketing agency for never give up, chances are you are closest to
reaching a breakthrough to something great.
the past 20 years. This agency is also the sister
Nureshka and her team, measure their So, don’t give up. I believe that if you are
business achievements by their clients and company to Shopli. As Nureshka enthuses, passionate about what you want to achieve,
“Avilash has inspired me in what he has
the success their client experience through the achieved and how he has achieved his goals.” you will never go wrong.”
work Shopli has done for them. Nureshka adds, She has also been greatly inspired by women KEEPING GROUNDED
“Our biggest achievements are our clients. I in technology, such as Sheryl Sandberg who
think that our clients speak for themselves. We was a big force in growing Facebook. “You To relax and unwind, Nureshka spends a lot
are ecstatic when clients share how their leads don’t get many women success stories in tech,” of time with family and friends who, by being
have increased or how they have increased says Nureshka, “so for me she is very inspiring in their company, keep her grounded. “Your
their sales.” and encouraging.” business can consume you in the sense that it

FOCUSING ON YOUR VISION KNOWING YOUR VALUE becomes you and you forget about life itself,
so ‘my people’ are a big part of keeping that in
When it comes to accolades, Nureshka has In reflecting on the challenges, she has perspective,” she says. She also enjoys sport
been recognised and featured by Forbes as encountered along her career path, Nureshka and being active, as well as reading. Nureshka
being in the Top 30 Under 30, for the strides says that the biggest challenge was that of being believes everyone needs to learn how to have
she has made in technology, which is a huge a woman in tech. “Tech is a very male dominated a balanced life. “I am still learning to live a
achievement for a young, female-driven industry, so clients wouldn’t necessarily take harmonious life, but I think it’s amazing to do
technology company. me as seriously, and you are initially seen more what you love, be passionate about what you
as a sales rep going into a meeting. They didn’t do, wake up in the morning and love going to
“Our mission and our vision have always been work,” she says.
about our customers. It has always been see me as the expert in my field. However, once
I showed businesses I knew exactly what I was
customers first and how do we help them grow talking about, and what we had achieved with Nureshka firmly believes it’s important to
their business. That’s how we started, and this other clients, my success spoke for itself. So, for recognise your support systems. “I have
is our why,” explains Nureshka. me personally, overcoming that preconceived amazing parents; my late dad was a huge
support to me. Then I’ve got my team who are
The core function at Shopli is that together perception and proving to clients that I was just the core of my business,
with their production team, they design and as good as any male in tech (without being sexist),
develop websites and online stores for clients. was a huge accomplishment,” says Nureshka. they help run my business, so I’m extremely
As Nureshka expands on this, “We have an She encourages women to know their value and grateful to them.” acknowledges Nureshka.
approach where we make it our business the expertise they bring to the business. “It’s been an honour to be recognised as a Top
to understand what your company does, EXPANDING OUR FOOTPRINT 30 Under 30 by Forbes because it’s opened a
to understand what makes your company lot of doors and it’s helped me meet amazing
different, what sets you apart, and only then With an existing national and international people throughout Africa.”

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