Page 65 - The Real Work Of Data Science Turning Data Into Information, Better Decisions, And Stronger Organizations by Ron S. Kenett, Thomas C. Redman (z-lib.org)_Neat

Root Out Bias in Decision‐making 53

Figure 11.1 Muller–Lyer optical illusion with and without frame.

Implications
Learning how to spot and avoid bias in your own decisions will give you a new appreciation
for how insidious bias is and how difficult it is to eliminate. You will not get anywhere preach-
ing about bias while hiding your own. So, smart data scientists and CAOs strive first to lead
by example.
This discussion underscores why it is so important that CAOs and, to a lesser degree, all
data scientists advance a data‐driven culture.
Thus, the real work of data scientists and CAOs involves lessening the bias that creeps into
their own decision‐making along with leading by example. Finally, as opportunity permits, the
real work involves helping decision‐makers recognize and then reduce their biases as well.