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92	        Big	Data	Analytics	for	Connected	Vehicles	and	Smart	Cities	                	                           Smart Cities	                          93


               • Inducing a 1% modal shift in favor transit;
               • Improving customer perception of regional transportation by 10%;
               • Reducing regional traffic delays by 10%;
               • Improving the reliability of trip times by 15%;
               • Reducing accidents by 10%;
               • Improving incident response time by 20%.


               Figure 5.6 shows the more detailed smart city objectives used to guide
          deployment in a tabular fashion, with the objectives related to the smart city
          transportation services we have defined.
               Note that the objectives are closely related to the 20 big questions defined
          in Chapter 2.


          5.6  Steps Toward a Smart City

          A roadmap toward a smart city will consist of a departure point, a journey, and
          a destination point. It is likely that the departure point for a smart city will
          vary considerably depending on the perception of need within any city and the
          pattern of prior investment. For example, if significant investment has been
          made into electronic toll systems or electronic transit ticketing systems, then a
          suitable departure point on the road toward a smart city may lie in a citywide
          electronic payment system that provides services for toll payment, transit ticket-
          ing, and payment of parking fees. An electronic payment departure point also
          provides the benefit of a means to collect revenue in the most cost-effective
          manner, which is always useful at the beginning of a new program. Another
          city could have a significant prior investment in traveler information services,
          making the establishment of the connected citizen and the connected visitor
          programs an attractive option as the point of departure.
               At the other end of the journey, there lies a destination point for the smart
          city. It is to be hoped that all cities will eventually share a common view of the
          destination and converge on a vision of the ultimate smart city. As discussed
          earlier in Section 5.4, such convergence does not yet exist as we are very early
          in the development and deployment of smart cities. It is vitally important that
          any smart city program has a clear definition of the ultimate outcome as this
          will play a significant role in developing the roadmap from today’s situation to
          the future desired situation.
               With respect to the journey, it would be very useful to define a series of
          steps or milestones that cities can take to get from the departure to the destina-
          tion point. The traditional way to define the roadmap would be to develop an
          investment program that consists of projects and programs. While this provides
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