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34    Tasks for the Veterinary Assistant

          Front Office Skills                                   TIP BOX 3.1


                                                               Always  have  a  functional  pen,  notepad,  and  computer
          In Chapter 1 we discussed the role each staff member has   open to the appointment screen or the appointment book
          in the veterinary practice. We said that the receptionist is   available when answering the phone.
          the person that handles the front desk and is the front
          line of customer service. A good receptionist is caring,
          able to multi‐task, remains calm, helpful, and is always   After the greeting always wait for a reply to your
          extremely friendly. A veterinary assistant may be asked to   question. It is very off‐putting when the phone is
          fill in for an absent or overwhelmed receptionist and so   answered and the question is “Can I put you on hold?”
          this  section  provides  information  on  what  duties  are   with an immediate click of the hold button! What if the
          required to run an efficient and welcoming front desk.  call is an emergency?! The few seconds it takes to listen
            If asked  to cover  the front  desk, make  sure your   is well worth the time as it shows that you care about
          appearance is professional. Clean scrubs, change if   them and are happy they called.
          necessary, hair combed, name tag in place, and a smile   Once you hear what the client needs, if you have the
          planted on your face is a must before stepping foot   time to take care of them do so. If you have to redirect
          behind the front desk. This is important because first   their call or put them on hold because you are in the
          impressions must be great! The client is often anxious,   middle of helping someone ask them if it is alright to put
          especially if a new client, when visiting the clinic. Your   them on hold and again wait for an answer. Redirecting
          professionalism  will help them  relax and build their   means the call is for someone in the practice. You will
          confidence  and  trust  in  the  staff.  Although  being   need to see if that person is available or you will need to
          professional is important all the time, it is especially   take a message.
          important when acting as a receptionist.             Most people will accept being placed on hold, but not
                                                             for very long! It is recommended that you get back to
                                                             them within a minute, even if it is to ask to them to hold
            Reflection                                       for a bit longer. The endless hold is very frustrating and
                                                             often anger provoking. At this point you have two
            Why is appearance so important not only when     options: (i) ask someone else to pick up the call and take
            working as the receptionist, but also when       care of the customer; or (ii) ask the caller if it would be
            working in all aspects of the job?               OK to call them back as soon as you are able. Some
                                                             clinics have this as a phone service. The call rings in and
                                                             after several rings it goes to voicemail that offers several
                                                             options. The client can hang on and wait until someone
          Telephone Skills                                   is available, leave a call back number and the reason for
                                                             their call, or press a number to indicate this is an
          The telephone is the main means of communicating   emergency and immediate assistance is required. The
          with clients. It should be answered within three rings   phone will make a tone to indicate there is someone
          with a smile on your face and in your voice. The greeting   waiting and another tone to indicate an emergency. If
          must contain the name of the hospital, your name, and a   the client opts for a call back do so as soon as possible.
          question. For example, “Valley Veterinary Hospital, this is
          Teresa, how many I help you?” This should be done in a
          moderate tone and pace. A hurried or gruff greeting   Reflection
          implies that you are bothered by their call. This can
          amplify or induce anxiety in the client and isn’t a very   Talk about how you like being put on hold, espe-
          good first impression for new clients. No matter what is   cially if you are anxious or upset. Now translate
          going on in the reception area, the phone  must be   that into a client that has a very sick pet. How will
          answered as if you were waiting for their call and the   they feel if placed on hold without a chance to
          caller is your best friend.                          say a word?


            Discovery Exercise
                                                               Now let’s turn our attention toward the reason for the
            Practice answering the phone with a smile in your   client’s call. It could be almost anything and you should
            voice and on your face. Then try it with a frown.   be ready for every kind of request! Let us start with the
            Can you hear the difference?                     most common reason and that is a request for an
                                                             appointment.
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