Page 9 - Rethinging retail with mixed reality
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Case study: Natuzzi




                                 Challenge                          Solution


                                 Even though the company’s          Natuzzi has introduced mixed reality tech-
                                 furniture is made and sold in      nology from Microsoft to give its customers
                                 Italy, 90% of Natuzzi’s busi-      digital experiences to help them design how
                                 ness comes from abroad.            they live and entertain by seeing potential
                                 That’s why the Italian furni-      purchases in the context of their own homes.
                                 ture maker needed to find          The mixed reality technology enhances
                                 a new way to elevate the           the browsing experience by allowing the
                                 shopping experience for its
                                 customers, facilitating conve-     customer to interact with a realistic visualiza-
                                                                    tion of the chosen product in their space. By
                                 nient and engaging buying          wearing the HoloLens 2 headset, customers
                                 experiences for customers          can move the product around and change its
                                 around the world.
                                                                    patterns and colors to get a sense of how it
                                                                    will look wherever they place it.

                                 Results


                                 With the use of mixed reality and Hevolus solutions, the customer can interact
                                 with all the items in Natuzzi’s inventory regardless of where the product is
                                 stocked. This minimizes Natuzzi’s costs by allowing them to fully stock their
                                 virtual catalog instead of their stores, depending on customer demand.
                                “With mixed reality, we have a vision for a new type of store where customers
                                can see and interact with any item in our catalog. This is wonderful for our
                                customers, but also wonderful for Natuzzi, because now we can effectively have
                                limitless inventory in every store.”
                                – Pasquale Natuzzi Jr., Creative director and stylist at Natuzzi


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