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Pest Control Marketing Tips                                                  by June Van Klaveren






































                                                                 You, the owner, are the “face” of your
                 f you’ve searched for “pest control             company to the public and one of the best
                 marketing” lately, you may be                   ways to meet people is to network!
                 overwhelmed by the results and the
                                                                    Explore local networking groups as well
           Iassociated costs! In this article, you’ll            as organizations like BNI. They require
            find several ideas that are affordable and,          time, but result in leads that you wouldn’t
            most importantly, effective!
                                                                 have in any other way!
               There are some tried and true methods
                                                                    Be prepared to talk about your services
            of marketing that cost nothing but time!             in both professional and personal settings.
            Examples: a facebook business page and               And, remember, always keep business
            Google My Business. Here are a few other             cards with you.
            ideas that work!!
            Network, Network, Network!                           Get More Reviews
                                                                                                     Send a
                                                                                                     thank
                                                                                                     you note
                                                                                                     to your
                                                                                                     customers
                                                                                                     after their
                                                                                                     service to
                                                                 thank them for the business and ask them
                                                                 to write a brief review. Include the link
                                                                 you want them to go to.
                                                                                                  (Continued on Page 8)
            IPMA Connection • 1st Quarter, 2021                                                              Page 7
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