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            Create a Professional Pest Control                   online, approve quotes, and pay invoices.
            Website                                                 The best pest control websites are
                                                                 pretty simple and include:

                                                                    •  contact information and service area
                                                                    •  certifications, licenses and insurance

                                                                    •  such as testimonials
                                                                    •  overview of your services

                                                                    •  your service guarantee
                                                                    •  photos of you and your team

                                                                 Develop a Referral Program
                                                                 Ask any pest control company where
                                                                 most of their business comes from and
            With the web the first place people look             they’ll tell you that referrals are their most
            for pest control services, a professional,           powerful marketing tactic.
            well-organized website provides potential               The problem is that most companies
            customers a way to get in touch, learn               sit back and wait for referrals to come in.
            more about your business, schedule                   With an organized referral program, your

                                                                 leads will be solid and ready to buy.
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            Page 8                                                                  IPMA Connection • 1st Quarter, 2021
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