Page 32 - DFDS Ship Shore Seminar June 2019 Q and A_2019

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Q We are way behind other

companies with the way we A
use technology with the way We are playing catch-up
we communicate and engage as we have no Passenger App
with customers. What is the however, our Freight App is
vision for the future? really good and well utilised.
Work is ongoing on a future
Passenger App.

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Q Our DFDS website is still

letting us down, customers A
always complain about We are in the process of moving away from our
products or that it wasn't current platform onto a new platform offering more
clear enough at the beginning. clarity, guidance and a better experience for our
Any changes? customers - especially to ensure that the interface at
point of booking is better for our customers. Work is
ongoing between passenger and digital colleagues.

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Q Can there be an
option to shut down A
wifi for passengers There could be a solution, but it would probably not be effective.
in case of emergency Yes, social media during any emergency is a risk, but it is not really
onboard? one that we could contain as connectivity across the channel is not
always wifi dependant as a mobile signal can be present for a lot of
the sailing. A better approach is to focus on having a robust media
response with integrity for matters of this manner.

Page 32 | Ship Shore Seminar, Q&A June 2019