Page 33 - DFDS Ship Shore Seminar June 2019 Q and A_2019
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                                                                         Q  We are light years behind

                                                                         our competitors when it comes   A
                                                                         to being digital. Why does it    Our IT development has not always been fast enough. Processes are
                                                                         take so long to get things up and   in place for aligning IT and digital organisations to allow delivery of our
                                                                         running? Why aren't we setting   future needs. We have been focussing on our core systems: Seabook,
                                                                         the standard?                 Phoenix, etc and that focus can take resources away from development.
                                                                                                       Having said that, we do have a lot of good things in place - for example, the
                                                                                                       Freight App - and there is development  ongoing too for a Passenger App.































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