Page 18 - Brewdog Teaching Notes
P. 18
Their solution was to reach out through social media —
social networks, bloggers, and videos - were both affordable
and effective ways to reach their audience to popular brew
bloggers in other countries. It worked.
It worked—especially in Sweden—but it led a new problem: Suddenly
they were in the exporting business and they were still short on cash.
To grow the business, they were going to need some help.
Life Cycle: BrewDog
If one were asked to place BrewDog on a life cycle diagram
denoting its position in terms of the market it would be
placed in the international business segment- where
production facilities have expanded from the UK to
Germany, the USA and Australia.
Diagram 7
If the same were asked of positioning Watt and Dickie who
have retained control of BrewDog a slightly different picture
