Page 19 - Brewdog Teaching Notes

emerges. Their business has grown from a regional one to a

domestic one and then an international one. Where it could

be expected that the organisational structure of BrewDog

would keep pace with this growth BrewDog control has to a

great extent remained in the hands of the founders keeping

hands-on control of marketing, production, and strategy.

Diagram 8: Source (14)

Diagram 8 shows that little new blood was introduced at

senior level until TSG bought into the company in 2017