Page 20 - Brewdog Teaching Notes
P. 20
THE ENTREPRENEUR
James Watt and Martin Dickie are the epitome of the
entrepreneur. They had a vision and mission that they
pursued with relentless focus. They sought to change their
industry and to empower their customers (Punks). In this
they have delivered. They have undoubtedly helped
cultivate a new generation of adventurous beer drinkers,
many of them fired by intense loyalty to BrewDog.
