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Business Case Studies
The Case Studies
The case studies used in this e-resource cover a variety of
situations and industries. Some are based on live research
whilst others are 'armchair' cases constructed to highlight
an element of theory or a given situation.
These case studies are supported with embedded theory,
questions and quizzes.
Case Study Focus
Every case study has commonality with every other case
study. But each case study normally has a specific focus
which subsumes it.
The case studies used in this e-resource examine company
start-up, entrepreneurship, ethics, marketing, fraud,
leadership, acquisition and finance.
