Page 9 - Articulate Files
P. 9
Ice Breaker Case
Business case studies allow students to use
theory in anger and to test the boundaries of
their knowledge. However, what was going
on in the classroom especially with the
introductory class, sparked the recognition
that case analysis can be a threatening prospect and one
that the lecturer should address. The use of the ice breaker
case study whereby the lecturer takes responsibility for
solution generation is an attempt to demystify the case
method. In order to aid this process this paper has been
reproduced and augmented in e-resource format. It may be
downloaded directly to tablet or IPad.
