Page 11 - Articulate Files

BCG Case Study

Introductory Case, Strategy, Ethics, finance

Business case studies allow

students to use theory in anger

and to test the boundaries of their
knowledge. However, what was

going on in the classroom

especially with the introductory
class, sparked the recognition that

case analysis can be a threatening prospect and one that

the lecturer should address. The use of the ice breaker case
study whereby the lecturer takes responsibility for solution

generation is an attempt to demystify the case method.

KEY WORDS: E-resource, e-resource case study, business

case studies, chalkboard, complex unstructured problems,

ice breaker business case study

BCG plc : Case Study

The Business Communications Group plc (BCG) had, in its

seven years of existence, established for itself a dominant

position in a number of global markets in the US, Europe
and latterly China. The credit for its success lay at the feet of

one man, its founder; Chairman; and Chief Executive,

Richard Sweet. Sweet had developed the company on the
basis of planned introduction of new products supported by

imaginative marketing, and good customer service. On the