Page 7 - Articulate Files
P. 7
Case Study Summaries
These case summaries give both an abstract /summary of
the individual case and suggestions for general courses it
could be used with.
Case Summary
1. Icebreaker Case
2. The Newsroom of the Future
3. Ethics Dilemma
4. Nurofen
5. Turing Pharma
6. EATS (A): Anatomy of a Start-Up
7. EATS (B): Start-up failure
8. Ty Warner
9. RBS/ABN AMRO: size matters
10. Fake Ruby: cooking the books (efmd Award
Winner)
11. Charlie Bigham
12. Duff McKagan
13. Peanut Corporation: Just Ship it!
14. (A) Tyrrells Chips
15. (B) Chase Distillery
16. Drambuie
17. Simply Electronics
18. Standard Life: Strategic Transformation (efmd
Award Winner)
19. Hazel's Dilemma
20. Rabbit Farm
21. Drambuie
22. London Taxi Cab
