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Ethics Dilemma





               Ethics, the Board



                                                 Phissons: Ethical Dilemma


                                                 Michael Blackthorn the CEO of

                                                 Phissons plc is in his office six weeks

                                                 before the launch of a major new

                                                 asthma drug when he receives
                                                 information from his head of research

                                                 tha they had gotten their sums wrong

                                                 and that in all likelihood the new drug
                                                 would result in a number of deaths in


               children after five years of use.

               Statistically the number of deaths would be so small that

               they would fall within industry standards. The question is
               though should the company launch the drug or withdraw it.

               He asks the reader to help solve this dilemma and as part of

               this information is gathered from the other directors on

               their opinions etc.


               The market potential for proxydychromil  is large and
               growing and within three years all development costs would

               have been recovered
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