Page 18 - Articulate Files

EATS A

Startup/Entrepreneurship

The essence of case study

teaching lies, in part, in

getting the user to read
between the lines, to draw

elements out and combine

them to construct a more

complete analysis of the
situation facing him or

her. The

Startup/Entrepreneurship
case study attempts this by not simply providing a one

dimensional paper based case study but also, and more

importantly, an holistic multimedia, on-line case and
teaching vehicle. Reading the paper based case study will

not do justice to the story embedded in the paper-based

case study. It is necessary, if the best teaching and learning

experience is to be achieved, to emerse oneself in the on-

line case study accessing all that it has to offer.

The story of Euro Advanced Technology Solutions is the
story of its founder and entrepreneurial spirit Litan

Bhowmik. It starts with Litan approaching his old MBA

lecturer, in an attempt to get him to join the venture as it

starts taking its first steps on the road to what he expects
will be a profitable venture. Litan laid out his ideas which

essentially were to set up a company to produce a machine

for the process of water disinfection. He said that the

scientist in Moscow who had developed the technology had,