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SWOT
A SWOT provides a reality check on Barclays Bank’s internal
and external situations and performance:
The bank is smaller, better legacy conduct issues
capitalised, less leveraged and more
geographically anchored to its core legacy technology issues
UK and US markets
US investment banking (trading at
Strong brands – geographically 40% discount to book value
diversified African divestiture – costly both in
time and money
Technology (digital) - core strength
developing into a core competence
Brexit uncertainty
African divestiture (30 countries)
will allow improvements in core Regulatory pressure including new
returns capital requirements
Blockchain technology started Introduction of new 8% surcharge on
bank profits
Barclays leads many of the legacy
banks in growth of digital banking Legal proceedings by SFO over Qatari
loan
Acquisition target/leadership change
Diagram 4
