Page 39 - Flip Banks TG

Strengths

Barclays have sought to mitigate where possible the impact

of many of the macro challenges and threats analysed in

PEST (PESTLE) (figures 2,3)

• Barclays is one of a few banks that has started
processing transactions based on Blockchain

technology. Part of this development is that it has

restructured becoming smaller and better capitalised.

Moreover, its gearing is lower aided by its

retrenchment into its core markets of the U.K. and

U.S.A.

• With a history of over 300 years Barclays has developed

a strong brand reputation across 50 countries which it

could claim as one of its core strengths.

• In the U.K. Barclays has a leading position in the

banking industry.

• Barclays’ technological capability is a core strength. It is

ranked as a digital banking leader in the UK. As part of

making technology a core competency, the bank has

built new operations and technology centres in
Radbroke, Northampton and Glasgow (Financial Times

2017).