Page 36 - Flip Banks TG
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The new regulatory U.K. capital rules as well
                                                                as the introduction of a new 8 percent
                                                                surcharge on bank profits in January 2016 is
              P                  Political Factors              more taxing if a bank has an overseas


                                                                subsidiary, which is why it impacted Barclay’s
                                                                foreign subsidiary in Africa contributing to
                                                                the major decision to sell down the
                                                                shareholding.
          A major economic factor lies with the
          uncertainty of Brexit. A UK exit from Europe
          poses a significant challenge to many banks
          including Barclays as evidenced by the                   Economic Factors         E
          consequent decline in the value of pound
          sterling against the major currencies
                                                               Social changes in general have the potential
          including the U.S. dollar and Euro.
                                                               to either be threats or opportunities. One
                                                               such demographic change is that of the
                                                               ageing population in both the U.K. and the
              S                    Social Factors              U.S.A.
                                                               This demographic change affects Barclays
                                                               core markets but does present as business
                                                               opportunities for the grey market has greater
             Digital capabilities are accelerating
             within the Banking sector to the extent           disposable incomes.
             that every aspect of banking can now be
             done online. Changes also include                    Technological Factors
             blockchain technology, biometrics,                                              T
             robotic automation and the rise of
             FinTech firms

              Diagram 2
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