Page 4 - Chase Distillery Teaching Note Flip 2022

LEVEL

Personal experience with this case is based on usage within

MBA Marketing and Strategy courses

APPROACH

The approach taken with this case study is to allow the

student to learn at their own pace where theory and

practice are integrated.

TIME-LINE

Time-Line
2008 In the USA Chase stumbled upon a small distillery

making potato vodka an operation that he
recognised as being suitable for utilising his rejected

potatoes.

2008 Chase sells his potato chips business for an estimated

£40m.
Chase buys a 70 feet copper rectification column, the

tallest in Europe costing £2m.

2010 Access to the USA through Pelican Brands gave Chase
access to the premier vodka market.
Chase vodka brand named the world’s best vodka

with a Double Gold Medal. at the prestigious San
Francisco World Spirits Competition.

2011 Chase Vodka distributed through 280 Sainsbury’s
outlets.