Page 5 - Chase Distillery Teaching Note Flip 2022

William’s Gin introduced

Weak Pound helps exports

2012 Chase acquired Chateau Constantin

2013 Williams Great British Gin goes global when launched

in the World Duty Free at Gatwick airport.
The first Chase wine batch arrived in the U.K.

2014 James Chase confirmed that trials for whisky
production were well underway.

2016 Chase returns to the snack industry with the launch

of his own popcorn brand.

2017 Chase explores the possibility of manufacturing
potato-based biobutanol fuel.
BFG take a minority interest in September in the

company.

2020 Chase Distillery acquired by Diageo
BFG sell its share in Chase Distillery to Diageo
Andrew Carter, managing director of Chase Distillery

joins the company
Covid impacts

2021 The acquisition by Diageo received regulatory
clearance by the Competition and Markets

Authority’s (CMA) on 11 February 2021.
Table 6