Page 7 - Chase Distillery Teaching Note Flip 2022

2 – Venture Capital: not called on but BGF minority

stake funding taken.

3 – Company sale: premier brand management,

diversification and self-funded, and sales growth lead

to attractive acquisition target.

Issue 4: Critical Success Factors

Critical Success Factors (CSFs) underpin the growth and
development at Chase Distillery and these changed over the

period of the case study and their impact on performance
need to be examined.

Issue Summary

The issues facing Chase are varied and mixed. Although the

fundamental one of growth permeates the whole case

study. Management, ethics and performance are critical to

understanding the actions and changes that take place

throughout the case study.