Page 19 - RBS – ABN takeover

2006 the division boosted earnings by 20 per cent to £5.5bn. Some analysts

believed that RBS, without the deal, could take three to five years to get to where

ABN was in terms of its banking licences in India and China.

Brands

“We have a very simple philosophy at RBS about

brands - they are meant to help you sell things. If

they don't help you sell things then it's not a brand.
I don't mind whether people sell things as NatWest

or RBS or Tesco Personal Finance or Coutts, let's

just get the brand to work for us. Many of the

businesses we are acquiring overseas are corporate

and wholesale businesses where we think the RBS

brand will play at least as well as the ABN AMRO

brand. There may be countries where ABN AMRO

will be a better brand and that will be a

conversation I know we can have with Jean-Paul
Votron about doing what's in the best business

interest.”

Sir Fred Goodwin, 10 Aug 2007; De Telegraaf and Betten Financial
News