Page 20 - RBS – ABN takeover
P. 20

As always, and as Northern Rock and the sub-prime crisis has shown so

                   dramatically, banking is a confidence business.




                   Sir Fred was already under pressure before the ABN bid for being a "serial

                   acquirer" of rival banks. His time, it was thought, should be spent concentrating


                   on driving through cost efficiencies in his own bank than scouring the world

                   looking for smaller rivals to buy. A year earlier he was forced to back off and


                   hand cash back to shareholders and give assurances that acquisitions would be

                   curbed. However, Sir Fred had made it clear that Asia-Pacific was also where he

                   wanted to be. Furthermore, accepted wisdom saw Sir Fred’s mode of operation


                   as ‘never allowing the bank to overpay’. The on-message line at his HQ at

                   Gogarburn was that RBS was a leader in terms of extracting value from


                   acquisitions and that the ABN deal should be viewed over the economic cycle,

                   not in the short-term context of recent difficulties.




                   Furthermore, Sir Fred’s strategy was built on the need for a consortium bid as it

                   was  considered  that  overlapping  US  business  made  RBS  more  suited  in  this
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