Page 15 - Hazels Rabbit Farm CS
P. 15

The Future


                 Hazel believed that her business idea was capable of being
                 replicated so it seemed obvious that she should try and

                 franchise it.


                 To help her in this regard she sought as much information

                 on the theory of the:


                 franchisee and


                 franchisor








                 The Immediate Future


                 Hazel decided that franchising the Rabbit Farm concept

                 was a viable option. She had approached the British

                 Franchise Association and they had suggested that she

                 satisfy herself that her concept was sound by completing a

                 series of questions designed to illuminate and expand her

                 intrinsic feelings about the efficacy of Rabbit Power.

                 Having undertaken the programme, with the aid of her


                 management team, Hazel was sure that her idea was both
                 sound and viable.


                 Nevertheless, she kept her results to consult as the

                 process she had committed to came on stream (See

                 appendix 2).
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