Page 11 - Newspaper of the Future Case Study

Audiences:

focusing its efforts to attract more commercially valuable, multi-
platform audience groups, with disposable income, and are attractive
for advertisers to reach.

JP’s shareholders had agreed a £360 million refinancing deal in May 2014,
which included raising £137.7 million from shareholders and a further £220m
through a Bond issue. It reported net debt standing at £186.4 million at the end
of the 2014 financial year.

Newsroom of the Future: one-size-fits-all

The “Newsroom of the Future” requires its editorial staff to be proficient in the use

and application of innovative digital systems which necessitates new tools and
skillsets in order to fulfill their new roles. “ For instance, the community content
editor needs to analyze audience needs and this essentially requires knowledge of
web metrics and analytics; for the engagement editor, he or she should possess

expertise in social media, marketing and events planning; and for most of the
newsroom staff, digital and multiplatform production is an integral part of the job.”
(Mu Lin)

Job descriptions for the “Newsroom of the Future