Page 8 - Newspaper of the Future Case Study
P. 8
Advertising Revenue Falls 2009
%
Total Print and Revenues Fall -33.5
made up of fall in revenues from
Job ads -53.8
Property ads -54.2
Automobiles -29.3
Other Classified -11.5
As the recession bit deeper many employers reduce staff or introduce hiring
freezes. By August 2009 JP had revealed further loss from the advertising
slump as it reported half-year losses of £94.2million. It also revealed it had cut
a further 439 jobs to take its total workforce down to 5,969, this followed a 15
per cent staff reduction the previous year.
The share price continued to fall and by 2012 JP was at one point trading
between 10 and 13 pence a share.
JP
