Page 22 - Simply Electronics Case
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days for shipping) - a very profitable benefit for them.
SE’s Value Chain and Business Model (See Diagram 6) shows how the
company may manipulate its inherent supply chain flaws by developing a
strategy which enables it to seek sourcing solutions after orders are placed or
order critical mass is reached.
Diagram 6
Examination of SE’s website shows that the overwhelming majority of its
advertised products are claimed to be in stock with a dispatch time of 3-5
working days. If this were truly the case it would be an outstanding control of
logistics.
