Page 27 - Simply Electronics Case

APPENDICES

Appendix 1

GoPro

Nick Woodman Age 41

Source Of Wealth GoPro,
Self-Made Score 8
Residence Woodside, CA
Citizenship United States
Marital Status Married
Children 3
Education Bachelor of Arts / Science,

University of California, San Diego

Nick Woodman is the self-made billionaire founder and CEO of GoPro he
was named the highest-paid CEO in America, being compensated with 4.5

million restricted stock units worth $284.5 million.

GoPro enables people to capture compelling, immersive photo and video
content of themselves in their day to day life, as well as participating in their
favorite activities. The Company develops product solutions to enable
consumers to capture, manage, share and enjoy some of the important
moments in their lives. GoPro integrates with mobile devices through the
GoPro App, which enables engaging self-capture during virtually any activity.

Since taking wearable-video-camera firm GoPro public in June 2014, Nick

Woodman has gone back to developing new products. In July, the company
unveiled a smaller, lighter camera, ditching the past rectangular design for a
cube-like camera dubbed "Session." Woodman has also said that his company
is soon to unveil its first ever quadcopter, getting GoPro into the quickly

developing drone industry. GoPro's CEO, who owns about 36% of the
company's shares, has seen his net worth rise and fall with every small bit of

news surrounding the 13-year-old company. Woodman founded the camera