Page 105 - Tyrrells Flip Teaching Guide
P. 105
Milner: Brand Focus
The crisps are handmade where the potatoes are grown
with the potential for increased sales. Therefore, a new
brand focus developed on:
• Packaging: uses vintage black and white photographs
• Exclusively English: eccentric/humour
• Competitions online
Sweet Chilli and pepper were the most popular flavour sold
in Waitrose, Tesco and Sainsbury.
• Tyrrells competes with Burts, Kettle Chips and
Mackies.
• Langholm capital had success with other food
products.
• Additional land brought into use to increase
production.
