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STRATEGIC PRIORITY


                                      Tyrrells – Strategic Priorities


                                 Chase                                        Milner

                             2002 - 2008                                 2008 – 2013 +





                    •  Growth income                             •  Growth income

                    •  Transform efficiency                      •  Improve efficiency -

                                                                     acquisition

                    •  Improve profitability                     •  Improve profitability

                    •  Gain outlets – high end                   •  Seek more

                        independents                                 supermarket outlets

                    •  Create platform for                       •  Leverage platform

                        growth, primarily                            growth through

                        domestic                                     exporting

               Table 4
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