Page 106 - Tyrrells Flip Teaching Guide
P. 106
THE NAME
Chips -V- Crisps: What’s in a name?
Products have a personality and they are used to ‘engage
with the customer’. People who bought Tyrrells were
embracing the concept of all things British. Milner
developed an increased focus on packaging and use of
photography to emphasise the uniqueness of Tyrrells Crisps.
To this end it may be that crisps rather than chips have a
greater universality in terms of mass market perception and
familiarity.
