Page 32 - Barclays Bank (B) Teaching Note

Staley had previously told analysts that “you cannot cut
yourself to glory” when challenged over the wisdom of his

turnaround strategy of moving money towards the
investment banking division, which has struggled for

returns in recent years relative to other parts of the

business.

Diagram 5 gives a broad view of the steps in the strategy

process undertaken at Barclays

Corporate Level Business Level Decision Maker

Stability Differentiation Prospector –

Digital and technology identifies new market
development opportunities
Expansion Costs Analyzer – increase

Branch closure information systems and
detailed investment of
options

Retrenchment Focus Defender -
Retrench into U.S. and U.K. maintains market share
markets. Sell off African venture.
with no market
development
Combination Stuck in the Reactor – deals with

middle things as they arise

Diagram 7

The business level decisions are complex and inter-

related as diagram 5 demonstrates – Stuck in the middle

does not apply.