Page 33 - Barclays Bank (B) Teaching Note

Cost

Branch Closure/African ops

Barclays

Focus Differentiation

U.S. Digital Technology

U.K./Europe Blockchain

Diagram 8

A fundamental objective of Barclays’ strategy is the drive

for both efficiency and effectiveness which is the

combination of Diagrams 6 and 7.

At the end of the day digital is not just about taking what’s

being done in the physical world and putting it on digital
it requires organisational support, finance and

integration. Barclays is providing such as part of their

restructuring drive. Barclays moreover, has a certain ‘first

mover’ advantage on Blockchain and is developing

outside relationships to acquire digital knowledge.