Page 29 - Case Lab Case Analysis
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Alternative 1
Alternative Pros Cons Ranking Reasons
for rank
1 (relative to (relative to 1 to 5
goals) goals)
Costs
Benefits
Constraints
(time, money,
staff)
Reasons
In case study analysis, as in life, we are rarely confronted
with one single choice. Rather we, more often than not, have
to select from a number of potential options. To aid this it
may help to use a matrix such as shown in Alternative 1 and
2 to help focus the decision process by ranking
