Page 31 - Case Lab Case Analysis

Step 6

STEP 6: Recommendations &

Implementation

The final element of the case analysis process is that of

making recommendations. These recommendations are

generally focused on changing functional, business, and

corporate strategy and organizational structure and control

to improve business performance and as such are future

oriented. Their efficacy is directly related to the

thoroughness with which the case analysis was prepared.

However, typically, managers seek "satisfying" rather than

“maximising” solutions when selecting courses of actions

(See Cyert, Simon & March; Leadership Approaches); that is,

they choose courses of action that meet most of the chosen

strategy criteria. Recommendations will be subject to

“satisficing”.

Having identified the best solution a recommendation or

recommendations may now be made. The

recommendations list should help achieve this.