Page 84 - CL How to Read a Case Study

• What do the exhibits indicate?

• What is the focus of the questions set e.g. do they

indicate a marketing, finance or operations’ focus.

Read to obtain an overview of the industry, the company,

the people, and the situation. The simple objective here is to

answer the question

‘ What is this case about?’

Begin by skimming through the case to gain an overall

impression. Try to obtain a rough perspective of the

contents of the case and how they inter-relate. Identify the

key characters in the case.