Page 89 - CL How to Read a Case Study
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• Note the degree of precision of information presented.
Does information such as "acceptable levels of product
quality" tell us anything useful?
• What information is missing?
• How valid is the information presented? Fact or
opinion?
This will help make sense of what is after all a complex
unstructured problem.
Restructuring of the information is a crucial activity when
attempting to combine facts in ways that create new
information. This may be aided by using a topic or analytic
framework: e.g.
• Product/Market Position,
• Financial Position,
• SWOT. (Strengths, Weaknesses, Opportunities, Threats).
