Page 88 - CL How to Read a Case Study

1 a chronological listing of events, noting significant

proximity or intervals.

2 Assemble figures into useful tables/notes e.g.

- employees/department, sales/product.

- develop a statistical analysis of sources of sales

revenue

- note the variability of historical profit figures, or

- construct a graph outlining e.g. cumulative growth

of the firm's retail outlets.

- note the variability of historical profit figures, or

- construct a graph outlining e.g. cumulative growth

of the firm's retail outlets.

Develop an organization chart.

• Often the organisational chart which is presented in the

accounts is a static representation which does not

display the true relationships which exists in the

organisation

• note the links between variables in the case, e.g.

Profit/Sales for each product.

• Calculate key financial ratios.

• Note qualitative relationships;