Page 265 - Bank Case Studies

TSB has over five million customers and is Britain’s most

recommended high street bank. With an established Retail

business, TSB is now focusing its attention on growing its

Commercial Banking capability to support small businesses

and entrepreneurs right across the UK. (3)

TSB website states that it is committed to:

“building a diverse bank, with a culture that is inclusive

of gender, race, disability, background, or education –
and a workforce that reflects the diversity of the

customers it serves. This requirement is front and

centre in all new appointments, and TSB is looking to

appoint its 15 new Relationship Managers in the first

half of 2018 and with a strong gender split.” (3)

TSB’s attitude to its market and customers is typified by its

approach to small businesses which provide such an

important vehicle of economic growth in the economy. A

sector that many commentators felt had been neglected by

large high street banks especially those that had received

public funding.

“Small businesses need banking partners who want

actively to support them, with fresh thinking and new

services – to help reinvigorate local communities and

unlock the true potential of small businesses in the UK.

TSB is bringing fresh thinking to the SME market and
creating fabulous opportunities for Relationship

Managers and Business Banking specialists to build the