Page 264 - Bank Case Studies

TSB, was built to bring more competition to UK banking and

ultimately make banking better for all UK consumers. It

occupies a unique market position as a UK-only, values-led,
challenger brand with over 200 years of heritage.

Purpose Values

We provide local banking for Our values guide us in all we do
Britain to help local people, and how we do it. We are:

businesses and communities to straightforward
thrive together.

collaborative

transparent

responsible

pioneering

Market position Strategy

TSB occupies a unique market TSB’s three strategic pillars have

position in British retail banking as remained the same since
a UK-only values-led challenger relaunching onto high streets
brand with over 200 years of across Britain in September 2013:
heritage, the capabilities of a large to provide great banking to
established bank, including
more people
comprehensive distribution and
product capability, and the high to help more people to
growth potential of a challenger borrow well
bank. to provide the kind of

TSB has over 5 million customers banking people tell us they
and comprehensive product and want and we believe they

distribution capability, including deserve

600 plus branches.