Page 300 - Bank Case Studies
P. 300
It was thought by TSB that better information about the cost
of current accounts, particularly for those with overdrafts,
could lead to 10 times more customers switching.
Aiding this was TSB’s "Marketplace" service for business
customers on its website which allowed its business
customers to compare TSB loan deals side-by-side with
more than 50 other providers.
To achieve this ‘Marketplace’ TSB partnered with digital
start-up Funding Options to provide the service.
