Page 3 - Short Cases 1 Faecal Recognition Teaching Note
P. 3
Faecal Recognition
This case study has been developed to be distributed to
students through PC, iPad, iPhone or other mobile
devices. Its architecture is multimedia based and
designed for classroom and/or individual self-directed
learning.
Abstract
With the growing visitor numbers to China, an increasing
GDP and increasing customer numbers visiting historic
and cultural sites an article appeared in The Shanghaiist,
which provided an opportunity to explore the rationale or
lack thereof, for management decision making in the face
of environmental change. The Temple of Heaven religious
park, a Unesco World Heritage Site, faced a problem in
that locals were stealing the attraction’s toilet paper.
Management considered the problem and came up with
the idea of approaching the Shoulian Zhineng hygiene
company. After consideration the suggested solution was
a hi-tech one where a wall mounted computer was
provided that, after facial recognition, dispensed a single
sheet of toilet tissue some two-foot-long to the customer.
The customer had to wait nine minutes before a further
tissue would be dispensed. This gave rise to issues of

