Page 8 - Short Cases 1 Faecal Recognition Teaching Note

Customer Profile

Knowing your customer is crucial to the success of any
business. Anything that causes physical or psychological

distress is likely to have a detrimental impact on the

bottom line whether it is through non-repeat business,

poor reviews, or simple avoidance.

How many

sheets do
you get?

The simple question that has not been asked by

management is ‘what are you selling and to whom?’

One sheet

only