Page 117 - PRAGMATIC STRATEGY

Company Profile/Investment Appraisal

Before any solution to any problem can be generated it is necessary to
appreciate the factors which affect the possible solutions that might be
generated. In the case of a business organisation the forces which act

upon it are infinite. Consequently, prioritising the impact of these forces
even at an elementary level is essential. One starting point is to attempt
to understand the make-up of the organisation itself. This can be done
by developing a broad brush approach which builds a profile of the

constituent parts of the organisation. Thus it is possible to ask the
following questions and from the answers generated create a map
which highlights some the organisation's strengths and weaknesses

and its opportunities and threats.