Page 112 - PRAGMATIC STRATEGY
P. 112
THIRD STEP
Analyze in-depth the key strategic issues in the case using the various
conceptual constructs and models developed in the course
• Look for the root causes.
Identify and evaluate the major options
GENERATING SOLUTIONS (PROGNOSIS)
a) Which problems need to be solved ?
Use the following criteria;
• which problem areas pose most threat to the organization's goals,
especially its survival.
• which problems demand urgent action, which medium or long-term.
• the more central a problem the more its solution will ease matters
elsewhere.
b) Begin by producing an unordered list of possible solutions.
(Could a 'problem' conceal an opportunity?)
c) Link solutions to problems ; begin with general solutions and move
down to the specific and the detailed. Develop a 'solution tree' to define
the implications of possible alternative solutions.
1. FORMULATION AND EVALUATION OF ALTERNATIVES
