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The Role of the Chief Executive
The chief executive is a crucial element for study in any case study.
The CEO is responsible for developing the organisations strategy. It is
his/her character which colours and influences the organisation. It is
necessary, therefore, to look at the abilities, style and administrative
competence of the Chief Executive as these will be reflected in the
proposed management solutions and reasons for their choice.
Additionally, the share price may be seen as a reflection of how the
investing public view the performance of the CEO
SHARE CONSTITUENTS
Perceived
management
contribution
MARKET VALUE Market Assessment Of The Contribution
Management Makes To Share Price
Intrinsic
Value
